Client Testimonials and Reviews for Architects

Client testimonials serve as social proof, demonstrating the quality of your architectural services and the satisfaction of your clients. They help build trust with potential clients, reassuring them of your expertise and reliability. Positive testimonials can significantly influence the decision-making process of potential clients, leading to increased inquiries and conversions.

How to collect client testimonials

Testimonials are not always easy to ask for. Here are a few tips:

• Offer incentives or discounts in exchange for testimonials.
• Request feedback from clients soon after the project is completed.
• Use online survey tools to make it easy for you and your clients. Third-party review platforms such as Google
• My Business can also be helpful.
• Approach it as an opportunity to gain insight into the value you provide your clients and how you can improve.

Showcasing client testimonials online

Integrating client testimonials into your architectural website is essential for showcasing your firm’s credibility and expertise. Consider the following steps to display testimonials effectively:

• Create a dedicated testimonials page on your website.
• Feature select testimonials on your homepage or landing pages.
• Incorporate multimedia elements such as photos or videos for added authenticity.

Leveraging client reviews for marketing efforts

Client testimonials can be powerful marketing tools when strategically leveraged across various platforms:

• Incorporate testimonials into your email marketing campaigns.
• Share testimonials on social media channels to reach a broader audience.
• Include testimonials in marketing materials such as brochures or presentations.
• Continue reading for a few additional tips and specific examples.

A few more tips

• When you receive feedback online, respond promptly to positive and negative reviews.
• Make it easy for clients to provide testimonials by creating a seamless process.
• Offer prompts or questions to guide clients in providing detailed testimonials.
• In addition to written testimonials, consider capturing testimonials in different formats such as video or audio recordings.
• Highlight the importance of including specific project outcomes or results in testimonials.
• Follow up with clients after they have provided feedback or testimonials. Express your gratitude for their input.
• Keep the lines of communication open for future projects, reinforcing a positive relationship with clients.
• If you collect feedback privately, encourage clients to share positive and constructive feedback to provide a balanced perspective.

Examples

Below are a few examples of client testimonials:

Example 1 (Commercial):

“As a business owner, I needed a modern and functional space for my new office location, and Palette Creative Co. delivered beyond my expectations. Their design transformed a dated building into a sleek and inviting workspace that has not only boosted employee morale but also improved productivity by 25% according to our internal metrics. The incorporation of natural light and collaborative work areas has created a positive work environment that has been well-received by both employees and clients. Working with Palette Creative Co. was a seamless experience, and their attention to detail ensured that every aspect of the project was executed flawlessly. I would highly recommend them to anyone in need of architectural services.”

Example 2:

Check out a real example on my friend Carly Kewley’s website. She is a graphic designer. Several testimonials are included throughout her website. She also includes headshots of the individuals providing the testimonial, which makes it more personal and authentic.

Example 3 (Residential):

“We recently hired Palette Creative Co. to renovate our historic home, and we couldn’t be more pleased with the outcome. Their expertise in preserving the original charm of the house while incorporating modern amenities was impressive. The renovation not only increased the functionality of our living space but also added significant value to our property. Sara and her team were professional, communicative, and attentive to our needs throughout the entire process. We’re thrilled with the results and would highly recommend Palette Creative Co. to anyone considering a renovation project.”

Why these examples work:

• Highlight specific projects or aspects of the architect’s work.
• Emphasize the value of hiring an architect through storytelling.
• Address common concerns or objections potential clients may have.

Client testimonials are invaluable assets for architects and architectural firms, offering social proof of your expertise and reliability. By effectively collecting, showcasing, and leveraging client testimonials, you can enhance your firm’s reputation, attract new clients, and drive business growth.

Another trap to avoid

As architects, it is easy to fall into the trap of approaching your marketing as if you are marketing to other architects.

Think about it:

• Over-designed and difficult-to-use websites.
• Use of jargon and unnecessarily complicated words.
• Too much focus on a portfolio of work instead of the client’s problems.

By asking for testimonials and reviews, you shift your mindset to your client and their needs.

You may be surprised how happy your client is to share positive feedback about their experience working with you. Also, if you collect feedback privately, don’t hesitate to ask them for constructive feedback. You will build trust and likely gain insight into how you can improve.