by Sara Lum | Apr 1, 2024 | Marketing
download the UVP canvas As a small to medium architecture firm, it can be challenging to compete with larger firms. I hear it a lot. Large firms have more money, resources, and technology. However, your small firm offers unique value to your clients that larger firms...
by Sara Lum | Mar 18, 2024 | Branding, Marketing
After listening to a speaker recently, I was inspired to share a few thoughts about CX design. The speaker, Matt Jensen, owns a company that provides marketing services primarily to the medical industry. When he started in his sector, marketing medical services was...
by Sara Lum | Feb 25, 2024 | Marketing
In conversations with architecture firm owners, especially those in the startup phase, I often hear the following question: How do I market my design services without a portfolio of work? If you are lucky, you have permission from previous employers to include the...
by Sara Lum | Feb 19, 2024 | Marketing
Client Testimonials and Reviews for Architects Client testimonials serve as social proof, demonstrating the quality of your architectural services and the satisfaction of your clients. They help build trust with potential clients, reassuring them of your expertise and...
by Sara Lum | Feb 11, 2024 | Marketing
Identifying and working on the next most important thing for your business is key to long-term success. However, it can be easy to work on the areas of your business that are most comfortable for you, which are not always the activities that will move your business...
