Reframing Your Marketing as CX Design

Reframing Your Marketing as CX Design

After listening to a speaker recently, I was inspired to share a few thoughts about CX design. The speaker, Matt Jensen, owns a company that provides marketing services primarily to the medical industry. When he started in his sector, marketing medical services was...
Key Elements of Your Brand Identity

Key Elements of Your Brand Identity

Designing Your Brand Identity If your firm is already operating, you likely have a brand identity. Regardless, consider this an opportunity to refine it further. One of my goals with Marketing for Architects is to keep the tips and tools straightforward. As an...