by Sara Lum | Jan 1, 2024 | Marketing
Developing a Quarterly Social Media Strategy for your Architecture Firm Social media can be a powerful way to engage with your ideal customer, and having a quarterly social media strategy can set you up for success to delegate it. Here are some things to consider. 1....
by Sara Lum | Dec 22, 2023 | Branding, Marketing
Designing Your Brand Identity If your firm is already operating, you likely have a brand identity. Regardless, consider this an opportunity to refine it further. One of my goals with Marketing for Architects is to keep the tips and tools straightforward. As an...
by Sara Lum | Dec 11, 2023 | Marketing
Corporate Gifting that Connects In architecture, and the AEC industry more broadly, client relationships are not transactional—they’re partnerships built on trust, creativity, and shared visions. So, expressing gratitude to your clients should also not be...
by Sara Lum | Dec 4, 2023 | Marketing
Who is your ideal client? Understanding the market you serve and your ideal client can inform all aspects of your marketing and ultimately save you time and money. What is the smallest market your small architecture firm can survive on, and who is your ideal client?...
