Marketing Metrics for Architects
Establishing marketing metrics is crucial for a successful marketing strategy for your architecture firm. You will be more confident about investing your resources when you identify the metrics you use to define success.
Your Quarterly Social Media Strategy
Social media can be a powerful way to engage with your ideal customer, and having a quarterly social media strategy can set you up for success to delegate it. Here are some things to consider.
Key Elements of Your Brand Identity
Designing Your Brand Identity If your firm is already operating, you likely have a brand identity. Regardless, consider this an opportunity to refine it further. One of my goals with Marketing for Architects is to keep the tips and tools straightforward. As an...
The Art of Corporate Gifting for Architects
In architecture, and the AEC industry more broadly, client relationships are not transactional—they’re partnerships built on trust, creativity, and shared visions. So, expressing gratitude to your clients should also not be transactional, during the holidays or otherwise.
Who is your ideal client?
Who is your ideal client? Understanding the market you serve and your ideal client can inform all aspects of your marketing and ultimately save you time and money. What is the smallest market your small architecture firm can survive on, and who is your ideal client?...