by Sara Lum | Jan 22, 2024 | Marketing
To expand your marketing efforts, you need to develop processes and systems that scale. Every hour you spend on marketing is an hour you are not designing, building client relationships, and working on your business. Building a strategy, plan, and templates to...
by Sara Lum | Jan 22, 2024 | Marketing
As a leader at your architecture firm, you have limited resources for your marketing efforts. Yet, marketing is essential to attract and retain your ideal clients. Today, I will focus on offering a few tools you can use to develop more efficient marketing processes...
by Sara Lum | Jan 15, 2024 | Marketing
Your website is the first location where potential clients interact with your firm. It is a great tool to showcase your portfolio and services and attract ideal clients to the top of your sales and marketing funnel. It is important to build a website that is...
by Sara Lum | Jan 8, 2024 | Marketing
Marketing Metrics for Architects Establishing marketing metrics is crucial for a successful marketing strategy for your architecture firm. You will be more confident about investing your resources when you identify the metrics you use to define success. Tips for...
by Sara Lum | Jan 1, 2024 | Marketing
Developing a Quarterly Social Media Strategy for your Architecture Firm Social media can be a powerful way to engage with your ideal customer, and having a quarterly social media strategy can set you up for success to delegate it. Here are some things to consider. 1....
by Sara Lum | Dec 22, 2023 | Branding, Marketing
Designing Your Brand Identity If your firm is already operating, you likely have a brand identity. Regardless, consider this an opportunity to refine it further. One of my goals with Marketing for Architects is to keep the tips and tools straightforward. As an...